New Garden of Eve

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God tells Adam and Eve not to eat from the tree of knowledge of good and evil, but beguiled by the serpent, first Eve and then Adam eat the forbidden fruit. Adopting the perspective of modern critics of consumer culture, we might say that Adam and Eve were seduced by the serpent who is history’s first huckster, suckering them into overconsumption. When they had limited desires, they were content. Then the serpent intervened and flashed the shiny fruit; he induced new desires, and with that they got into trouble.

Tekst uit: 'Are we simple creatures?' van Jerome M. Segal